Committed to authenticity, relentlessly creative
In 2023, I moved over 3,200 miles from my native Florida to the Greater Seattle area, in search of a like-minded community, new possibilities, innovation, exploring the beautiful scenery, and of course, great food.
In this era of AI-generated content, it's more important than ever that organizations display authenticity above all else. That's why I've committed myself to creating human-centric content. Gen AI has a place, but creativity, critical thinking, and empathy – are all qualities Gen AI can't do.
Ask me about my approach to creating meaningful marketing deliverables and how I crush OKRs next time we meet. Set up an interview.
Strength: Strategy
As my Project Management professor in college said: the secret to executing any project is "plan your work, work your plan."
And, whether it's been in marketing, project management, product management, or my personal passions, I love creating a plan and executing it. Here are a few of my favorite examples:
Marketing: Owning the blog calendar, increasing readership and average read time by writing for both SEO and humans in mind
Project Management: Facilitating cross-functionally with other departments on massive UX upgrades and seasonal projects
Product Management: Owning product launch timelines, & collaborating with stakeholders to deliver on time
Personal Passion Projects: My own home goods brand, Mountainheart Co. - creating the art, & marketing it cross-platform, end-to-end
Strength: Aptitude for Technology
Data Analytics
I have been learning SQL for data analysis since 2024. You can see the projects I've completed so far on my GitHub. I'm also proficient in Excel (VLOOKUPS, Pivot tables, etc.).
I have used Tableau for data visualization since 2017 to track business goals and KPIs.
Here is an example of how I used Tableau to create a visually stunning resume:
Strength: Creativity
I took this photo in Paris, 2021
I took this photo at Deception Pass, WA, 2024